International Journal of Education and Management Studies

Sradhanjali Mishra ¹

Affiliations
1 Department of Personnel Management and Industrial Relation, Utkal University, Bhubaneswar, Odisha, IN

Abstract

In leadership we see morality magnified and the study of human relationship. It includes the personal challenges of authenticity, self interest, self discipline, moral obligations related tojustice, duty, competence and common good. The emerging issues in leadership today are the conspicuous absence of human values, positive relationship, trust, faith and human relationships. Leadership is the result of an ability to persuade or direct man, apart from prestige or power that comes from office or external circumstances. Leadership is what leaders do in group. It is to inspire other to undertake some term of purposeful action as determined by leaders. It is an influence of relationship between the leader and follower, who intend real changes that reflect their mutual purpose. It goes without saying that "Managers are people who do things right and Leaders are people who do right things". This article dwells uponhow leaders can create better organizations by initiating a mutually shared ethical culture with their followers or employees. They can generate positive relationships and cohesion develop which ultimately promote organizational culture. It is experienced that organizations scramble as they denigrate the value of their human capital. It is needless to say that companies often forget that it is people who make success or failures. Development of collective ethical culture and human values is the crying need of the time. In this article an humble attempt has been made to highlight the leadership style like selfless work, dedication, commitment, faith etc. The concept of "Work is Worship and Duty is God" has been focused, so that selfless work becomes an essential element in the role of a leader. Mutual love, trust, makes wonder and ultimate goal is the true realization of the almighty immortal soul. The feelings like hatred, anger,jealousy mayjeopardize the work culture in an organization. The wisdom of good things, godly love, mental peace, tranquil mentality will uplift the workers from fear psychosis of death. Internalization of peace and work will lead to perfect congruence between thought and action. The perfect congruence between thought and action of a leader makes him an integrated human being. Whatever be his leadership style it gives him a subconscious and integrated thought process by which he is able to function more rationally. There is motivation of workers through inculcation of human values as the former is a matter of human understanding. Moreover it is process of encouraging people to go towards meeting their aspirations and thereby realizing their hopes and dreams.

Keywords

Leadership, Moral Values, Motivation, Spiritual Vein, Human Relation.

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Sradhanjali Mishra ¹

Affiliations
1 PG Department of Personnel Management and Industrial Relation, Utkal University, Bhubaneshwar, Khurda, IN

Abstract

Crisis communication is an integral aspect of public relations that can have either positive or negative repercussions based upon the action that an organization responds. The manner in which an organization handles a crisis determines financial implications that may ensue, public perception and reputation of the organization, as well as the overall success or failure of the organization in the future. This article attempts to summarize the strongest evidence that has emerged from crisis communication research study made on National Aluminium Company Limited. A crisis is the ultimate unplanned activity and the ultimate test for managers. In a time of crisis, conventional management practices are inadequate and ways of responding usually insufficient. No country, company or organization is immune to crisis. Being able to effectively respond in the event of a crisis is relevant to an organizations survival. Meticulously planned crisis communication strategies not only enable organizations to recover from the aftermath of a shock wave but also benefit from the analysis of the dangers and draw consequences for future actions. Corporations with efficient crisis communication teams are able to effectively communicate and respond in the event of a crisis. The article provides guidance for crisis communicators by pointing out what researchers have found to be the most effective crisis communication practices that may influence an organization's crisis communication response. What makes this story so compelling is the media aspect of both the crisis itself and the strategy for managing the crisis. Using a case study approach, this paper assesses Nalco's decision to integrate the medium that sparked the crisis into the strategies to manage the situation, and it questions the efficacy of best practices and principles of crisis management. However, crisis management and communication experts' opinions differed on whether Nalco's crisis communication was effective or ineffective.

Keywords

Crisis Communication, Social Media, Crisis Management, Public Relations, Effective Communication.

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